Week 3 Analysis: Business & Audiovisual Media

 While watching the Full Sail University recruitment video, I would say that there is absolutely a story being told. FSU’s faculty was explaining the “who, what, when, where, why, and how?” of the University. I believe that while yes, it was important for them to be selling their “product” (degree programs), they did something even better. They chose to mainly focus on explaining what they have to offer students, and the fact that they do it because they simply want their students to succeed. Full Sail expressed their genuine commitment to providing the tools necessary for one to graduate, and preparing them for the real world. Teaching them how to be a professional, not just a student. This video exposed the emotional side of their business, and allowed students to see them not as just admissions officers who want to make commission off of them, but as a person. A person who deserves to become successful doing what they’re passionate about. This video was a great display of the story about the people behind the University, and the way they are there for their students.

 Now for a completely different note. The Dollar Shave Club is at it again. They have just released a new video, announcing their latest product: One Wipe Charlies. Yes, it is what you’re thinking. I would still classify this video as a story, but maybe more of a light hearted one. They didn’t take the emotional route, and they didn’t need to include much information. One Wipe Charlies are a self explanatory product, which is a good thing in my opinion because personally, I don’t want detailed information on how they work. Dollar Shave Club decided to tell their story by visually implying the use of their product. They went around from scene to scene talking about the different ways they can describe the need for them, both using puns and being blunt. Personally, I absolutely love their ads. I think they have a very sharp sense of humor, and when it’s all said and done, they did tell a story about why you should buy their butt wipes. I cannot wait for their next ad!

 For my final analysis, Science World created a fun lip syncing video with their employees in order to promote one of their museums. I enjoyed the story they told with this one. They started at one part of their building, and had people lip syncing and choreographically dancing to a couple of different songs as they walked around the different exhibits. The ad was a journey through their days at the museum. I loved how they told their story via song lyrics. For instance, they chose the song, “You Ain’t Seen Nothin’ Yet” by Bachman Turner Overdrive, which I believe really triggers curiosity, since the things they showed in the video were pretty cool to begin with. They then integrated “Taking Care of Business” by Bachman Turner Overdrive. I thought that was a good choice because they were portraying themselves as serious businessmen, wearing sunglasses and popping their collars as they walked around. During that song they had kids running around dancing and playing, and their employees interacting with them and showing off their amazing displays. I always enjoy Science World’s advertisements, and this was a very fun piece showing us a day at their museum.