Full Sail’s pins on Pinterest are very high quality. They use photos of the campus, as well as it’s students to capture the essence of what they’re all about, without using words. The content supports the brand because they are using very visually appealing pictures of various media equipment to show off their credibility as a media focused university. Full Sail engages their audience by choosing to take shots using creative lighting, and show off their high end equipment, as well as using trending looking filters and lenses to attract a younger, more modern age group. Which essentially is the general audience they are trying to reach out to. They also succeed in that area by including pictures of their video game room, very awesome looking lounge areas, as well as concert venues and film cameras. Full Sail University did a great job at positively exploiting themselves on Pinterest, and it makes me wish I were able to attend the campus!
Dollar Shave Club has very consistent looking content on Instagram. Most of their posts look the same at first glance, with a few random odd balls thrown in there every few posts or so. But the consistency is not a bad thing in their case. When you take the time to read the signs they post of their whimsical mottos, you won’t be disappointed! The Dollar Shave Club chose the route of abrupt, blunt, and manly advertizing. The content certainly supports their brand, because their sayings are hilarious. I appreciate the similarity between them and Burma Shave; who back in the 1940s would advertise in a more taunting way towards men, challenging them to try their razors and shaving cream if they wanted to be a man properly. The Dollar Shave Club engages with their audience by giving their ads a rugged, burly, manly feel by using wood as their backgrounds. Which looks to me to be inspired by a lumberjack. How much more manly can you get, than a lumberjack? Their mottos are great, they make other razors seem inferior without bashing a specific rival brand, and they successfully include real life situations concerning shaving your face. If I were a man, I would be sold. But I would also have an epic pirate mustache.
On Facebook, Science World takes a different approach to visual content as they normally do on billboards, or even on their blog/ website. Unfortunately, I don’t think they put enough visually on this specific site. While yes, they do include the same information, I was actually hoping for a bit more engaging content on their wall. They do still post interesting facts on their Facebook page, just like in their other media. But you have to dig into their photos section to get more appealing visual content. That is where they support their brand a bit more. They have posted pictures of their events, experiments, and presentations, which all look like a lot of fun to be a part of. I believe that Science World is engaging with their audience by posting those pictures of kids being a part of various interactive science seminars and assemblies hosted by Science World. Their main targeted audience seems to be parents, in my opinion. They appear to be promoting involvement of their child into the world of science, causing them to become engaged in the fun way that they teach it. In that regards, I do believe they have achieved that.
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